What's an Edge?

Dictionary.com gives the following definitions which pertain to our marketing edge:

• A margin of superiority
• A competitive advantage
• An improved position

Competition is fierce. You've got to be different, set apart from the norm, if you are going to be successful in the marketplace today. You've got to have something that will give you a margin of superiority, a competitive advantage, an improved position.

You can get that edge by being intentional about your marketing efforts. That's what this blog is all about -- getting intentional with your marketing. And how I'm getting intentional with mine.